The CEO of Borgess Health says the current health care system doesn't offer incentives for preventative care. Borgess' parent organization Ascension Health has launched what it calls a 100% campaign. Borgess CEO Paul Spaude says the goal is to have full health care coverage by 2020. Borgess is holding a forum Friday, which includes health care professionals and elected officials. It begins at noon in Borgess' Lawrence Education Center. A reservation is required to attend the forum. Click the play button to hear Spaude speak with WMUK?s Gordon Evans.